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Desklib respect your privacy. Student’s Name: ID Number: Attendance Number: Section: Date of Submission: Table of Contents 1. Recommendations for ways forward for the organisation. 3. REFERENCES • Aguilar, F. (1976) Scanning The Business Environment , New York: Macmillan. No Comments; Abstraction. For example, Emirates airlines was the first airline that offered TV screen for all aircraft's classes. The, organization's parent company has been a very proving essence of the company's development, and other strategies applicable in the airline and its concerned services. .................................................................................................................... 2. They have been well known in the airlines industry for their two. Those segments where they are famous for are airline and in-flight catering. Evaluate the competitive strategy that Emirates Airlines have utilised in the development of, their competitive position and its advantages and limitations. There will be an, assessment of the advantages and disadvantages of the airline industry and the company in. major segments. In this section we shall take a peek into mission, goals, core competencies and external and internal environments in regard to the Emirates airlines. The information obtained from the market surveys will help Emirates Airlines management in identifying the emerging opportunities, exposing the potential threats and understanding how they relate to the company’s major strengths … The purpose of this report is to provide the results of the Emirates strategic case analysis with the focus on the PESTLE analysis, the Five Forces analysis, the SWOT analysis, and the Stakeholder analysis. The Middle East's, largest airlines company also sponsors some major sports teams like Real Madrid FC, Paris Saint, German FC and many others. There will be an assessment of the advantages and disadvantages of the airline industry and the company in comparison with the other firms in the field. In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. Become a Desklib Library Member.Subscribe to our plans. The Emirates Story 3 • Launch on 25th October 1985  2 Aircraft  3 Destinations: i. Karachi ii. September 27, 2017 Marketing. Emirates airlines have a strategy of always focusing on customers. Adnan Kazim leads Emirates’ Commercial Operations across the airline’s vast network of nearly 160 destinations in 86 countries including major departments in Dubai such as e-Commerce, Retail & Contact Centres, the Emirates Skywards loyalty programme and Emirates SkyCargo. Supply Chain Management and Competitive Strategy Background of the Company . Additionally, Emirates Airline plans to become the best company in customer service. Emirates Airlines is one of the rapidly developing airline companies in the world. Rationale for adopting TQM 6 2.1. Need more investment in new technologies. Yeap Szu Hui... 2. They, provide the best ground services through early and easy check-in and self check-in machines that are distributed in Dubai international airport , waiting lounges, and chauffeur-driven The last part highlights the ethical issues involved in the organization’s processes. Only publicly visible question's solutions are visible on our website. Implementation of ISO 9000 and its … Even though Emirates has the benefit of being the national airline of Dubai, its competitors have global presence, necessitating the need to striv… The airline carries more than 50 million passengers worldwide. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. Differentiated targeting strategy is used by Emirates to select the potential customers to whom they want to sell their products. Emirates airlines build up a brand, and the travelers become loyal to this brand. Emirates airlines is a Dubai based airline, which is a part of the government owned organisation, The Emirates Group. Core competencies 6 2.2. Emirates has got an employee force of more than 50,000 people worldwide. 0 Introduction In the year 1985, Emirates airline flew its first routes out of Dubai with only two aircraft. Emirates Airlines Marketing Strategy development requires a comprehensive market analysis. Mission 4 1.3. This is why Emirates continues to invest in new technologies to ensure their customer service standard is constantly … Emirates Airlines have been serving their customer in a precious manner since 1985, since it started its services. Weakness are the areas where Emirates Airlines can improve upon. Strategic Management-Emirates Airline 1. Any of the organization or system that manages its operations and strategies well only able to work with consistency and good efficiency as well. Emirates Airlines 2017 (Strategic Management) Required *Must acknowledge all sources of information using full Harvard Style Referencing (In-text referencing plus list of references at the end) Minimum of 5 references are required. It has now over 142 aircraft and flies to 78 destinations that are spread over 102 countries throughout the world. Emirates Airlines implement differentiation generic strategy by offering high quality services in order to gaining benefit among its competitors and getting palce in market as Leader Company. This project will be dealing about the Emirates Airlines and their, strategies that help them be unique from the competitors in the airlines industry. & Bitner, M. J. The strategic marketing in the Emirates group is responsible for determination of appropriate pricing strategy, product strategy, marketing communication strategy, customer relationship management process for ensuring growth in spite of the global challenges (Fernando, Mat Saad and Sabri Haron, 2012). As of 2015, Emirates codeshares with the following airlines: Strategically, Emirates sees growth potential in every facet of their business plan. Sir Tim Clark is the President of Emirates Airline and he has played a pivotal role in the transformation of the organisation. Company background 3 1.1. There were times that the competitors used to take over them as in, case it happened in 1980 and by 1985, the Emirates Airlines got back on track in full form. Marketing mix – … Chat with our experts. However, some adjustments in its business environment like rising competition form the long-haul low-cost airline’s services are suitable for the expectation of Millennial travelers and of course builds substantial opportunities. almost 144 different destinations around the globe. Emirates is in stable growth stage of the industry lifecycle. Also it was the first company in the Middle East to serve the e-ticketing. 3. The company has several subsidiaries running under them and they, are Arabian Adventures, Emirates Holidays, Congress Solutions International and Emirate, Tours. They are famous for, providing world class services to the customers in form of passenger and air cargo services to. According to the management, focus on enhancing the service quality and updating the aircrafts and infrastructure helps in maintain an edge in the industry (The Emirates Group, 2018). Under his leadership the airline has grown remarkably from 2 to 260 aircrafts today. On behalf of Emirates, Lakshminarayanan discussed profitable network growth, aero-political access, airport … Strategic Management Practices of Emirates Airlines 1.1 Background of the Company. Strategic Supply Chain Management-Case Study of Emirates Airline. The report also aims to ident… 2 3. 1595 Words 7 Pages. An emirate is the biggest international carrier in 2015. They have broken things down to the basics and understand that customer satisfaction is derived from one simple aspect: customer service. CSEB3101 Strategic Management Lecturer: Dr Tey Lian Seng Presented by: 1. It can be done by quantitatively and qualitatively assessing the customer market. Emirates Airline is using this strategy because it serves luxurious excellent and high quality services to their customers that merit more money than other airlines who offer regular standard services. A – Mission Offering consistently high-quality value-for-money service and to be the best airline on all of its routes”. Weakness of Emirates Airlines – Internal Strategic Factors . Strategic Management. Emirates Airline 's Strategic Management. The, company used to be the world's seventh largest airline in terms of the passenger carried, ). The strategy of Emirate Airline to focus on the premium travel section have been proven by economist to be one of the most successful decision. Current vision: 3 1.2. Order now and get upto 35% amazing discount on … His Highness Sheikh Ahmed bin Saeed Al Maktoum is the Chairman and Chief Executive of Emirates Airline Group. In the scopes of this study, it is important to pay attention to the background of Emirates Airlines and to the core details concerning the specific features of the company’s’ activity. Tan Wei Teng CEB130056 2. There is top management in the Emirates airline management system consists of president CEO and vice presidents of a system that runs the system. It consists of market penetration, market … The Aviation Festival Middle East is a platform for airlines, airports and the aviation industry to address strategies for growth and development. we are online and ready to help. ........................................................................................................................... ............................................................................................................................................... 1. • Booms, B. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Emirates is the fourth largest airlines in the world, with a fleet size of 265 and 155 destinations. comparison with the other firms in the field. SWOT analysis 4 2. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. This conducted study discusses a strategic survey about the planetary air hose industry, peculiarly Emirates Airlines. The organizational culture is closely aligned with its mission where employees participate in making crucial decisions which are reviewed and implemented within a short ti… Strategic Management in Emirates Airlines4 Introduction After a gap was left by the closure of Gulf Air, Emirates Airlines was established in the 25thof October 1985 by the Dubai government with only two aircrafts at the time. Emirates group has positioned itself based on geographic & psychographic segmentation strategies to make its offerings more promising to the targetaudience. The firm’s HR systems offer all employees positive working environments that allow them to utilise their talents to improve performance (Boxall & Purcell, 2008, p. 71). Thus, Emirates grew at an average annual rate of 25% - one of the 20 biggest and the five most profitable airlines in the world in … He also heads the airline’s Strategic Planning and Revenue Optimisation teams, which are critical functions and his teams play an integral role that support the airline… Define your needs and let us find you the best tutor tailored solutions about each topic and all of this with few effortless clicks. *Copy and paste-plagiarized work will be detected by TURNITIN and heavily penalized -In an essay format answer the following four questions: – Q1. The company’s strategies have been appropriate. The company's parent, company is one of the organization under the control of the national government and the. Strategies for Competitive advantage 7 2.3. Emirates have positioned as most favoured when it comes to airline services and therefore uses value-based positioningstrategies. The second part discusses the type of decisions which are made in different levels of Emirates and explain the information systems used in these levels. The company has been sharing code agreements with other major airlines, such as, Air Malta, Bangkok Airways, Jet Airways, Korean Air, Oman Air, Qanta's, TAP Portugal , Thai Airways, International, and many others. The first part is strategic planning of Emirates airline. Also to provide an analysis and evaluation of the strategic management of Emirates Airlines and how this young company started with limited resources until reach in a position that became a major threat for the world's top airliners in the aviation sector. Strategic HRM principles which focus on giving a firm organisational effectiveness to make it more competitive in the industry have been implemented by Emirates Airline. The firm held the same position in terms of the, scheduled freight tonne- kilometres and scheduled international kilometre flown. Strategic Management At Emirates Airlines Marketing Essay. The main goal of the company was the quality of their services not the quantity of their fleet. Emirate ‘s Cost Reduction Strategy 19 18 Ancillary Grosss 19 19 Growth Strategy 20 20 Mentions 21 Profile: Emirates Airlines was established in 25th October, 1985. ...................................................... ................................................................................................................................ Emirates Airlines have been one of the finest airline services operated in and across the, Middle East, the Americas, Europe, Africa and the Asia-Pacific continents. Avail the top class strategic resource management assignment help service from the writers of Instant Assignment Help. By because this … Delhi iii. Competitive strategy that Emirates Airlines have utilised in order to develop their current. Presently Emirates Airlines has 142 fleets aircrafts and finishs over more than 102 states worldwide. Emirates Airlines adopts differentiation generic strategy to gain a competitive advantage amongst its competitors by offering the highest quality services in order to be the best company in the market and differentiates from its competitors. The company's headquarter is situated in Garhoud, Dubai in the UAE. Besides, it uses this strategy … This includes management, pilots, crew and other staff. Emirates airline is determined to accomplish its mission by positioning itself as a long-term sustainable business providing value to its customers, employees and investors. For this purpose the emirates airlines was the 1st Airline in the world who offered TV screen in its all airline and 1st time introduce e-ticketing system in UAE. B – Goals Discussing the goals, they are states as below: ?Focu… The global airline industry has a high degree of competitive rivalry, putting pressure on the company to develop a strategy to maintain financial supremacy despite the intense rivalry. This becomes an example of excellent strategic management. ................................................... 3. According to the revenue, it is on the seventh largest airline in the world. INTEGRATION OF MARKETING MIX PRICE Emirates Airline is using the premium pricing strategy, which is to offer a higher price than what other airlines in the market offer. Mumbai •... 4. Report on Total Quality Management in Emirates Airlines HR. Process: Emirates focuses a lot on its services which becomes the backbone of its processes. The company is a part of the Emirates Group, which is under the complete ownership of Dubai Government's Investment Corporation of Dubai, ).